Odd Future Wolf Gang Kill Them All has been rubber-stamped on the music blogs, packed live shows, and built such a large, devout following that it was only a matter of time before a record label came a-calling and a mainstream outlet attempted to claim they had a hand in their success.
This week, XL Recordings (home of Adele, Radiohead, M.I.A., Radiohead, et. al) announced the signing of OFWGKTA’s standout MC/producer Tyler the Creator to a one album deal. His solo joint, GOBLIN, drops in April.
His new video “Yonkers” is just plain twisted. See for yourself below.
And the LA crew is set to appear on Late Night with Jimmy Fallon on Wednesday.
Not to say that all the attention they’re getting is unwarranted. I really like these kids. They’re like the bizarro Pharcyde, misanthropic and unhinged as much as the LA vets were playful and sunny. The OF kids are clearly talented MCs and beatmakers. But who else fears that the shelf-life of their gross-out raps is as short as one of their two-minute songs? I’m trying not to sound like an old fuddy-duddy, but I can endure only so much ass milk and rape references and video vomiting. That tack can only take them so far, no?
Let’s hope Tyler’s label debut proves me wrong, with some substance to go along with his dark, disturbed lyrics. And let’s hope OF’s Fallon performance is not just one long bleep.
UPDATE: Just Tyler and Hodgy Beats wound up shocking the talk show audience with a spooky, punk-ish, clean rendition of “Sandwitches.” Tyler’s charisma is obvious and Hodgy’s got something special too. Watch Tyler take Fallon for a ride! But what’s most significant about the crew’s MCs is that they’ve (ie., Tyler, Hodgy, Earl Sweatshirt, Mellowhype, etc.) got legit technical MC skills. They’ve even got Mos Def screaming, “Swag, Swag, Swag!” Take them lightly at your peril.