MoCADA's new Exhibit: The Box That Rocks

Channel UHF: MoCADA's new Exhibit: The Box That Rocks

Before MTV would really mess with black music and even before Yo! MTV Raps, there was Video Music Box.

Now the good folks at Brooklyn’s Museum of Contemporary African Diasporan Art (MoCADA) has attempted to place the pioneering video music show and cultural institution in proper context.

With the new exhibit THE BOX THAT ROCKS: 30 Years of Video Music Box and the Rise of Hip Hop Music & Culture, visitors can examine the show’s “historic contribution to urban music and culture.”

For those that don’t know, MoCADA explains the show’s history:

In 1983, Ralph McDaniels launched Video Music Box, a groundbreaking television program that ushered in the popularity and innovation of music videos. As the show’s creator and host, and the producer and/or director of over 400 music videos, Ralph McDaniels is a pioneer whose influence is still felt throughout the music industry. It is safe to say that hundreds of Hip Hop, R&B and Dancehall artists owe their street credibility, record sales, and a great deal of their commercial success to Video Music Box.

Video Music Box creator, Ralph McDaniels explains:

“I have continued to produce Video Music Box independently for over 30 years as a testament to the art form. Video Music Box is the place where classic visuals have been documented and new music continues to flourish on a television program produced by someone who controls their own content and vision.”

“The show represents hope for those in the African-American and Latino community who want to express themselves freely without the chains of corporate America. The fact is that Video Music Box has always been an important outlet for those creating Hip Hop or any other genre of music. I believe that people from any race or background can learn from the show’s message of positivity and contribute to the culture.”

In conjunction with THE BOX THAT ROCKSMoCADA is also presenting Hip-Hop Poetry: A Retrospect in Respect, in the museum’s Extended Gallery.

With works ranging from photography to painting, this exhibition depicts a variety of cultural expressions through block parties in Brooklyn, hip-hop concerts throughout NYC, worldwide freestyle rap battles and expressive portraits of famous rap icons. Participating artists include: Justin Bua, Imari Dusauzay, Russell Frederick, Frank Morrison, Noelle Theard and Anderson Zaca.

WHAT: THE BOX THAT ROCKS: 30 Years of Video Music Box and the Rise of Hip Hop Music & Culture

WHO: Guest Curated by Dexter Wimberly, Artworks by Amy Andrieux, Malik Y. Cumbo, LaTasha N. Nevada Diggs, Delphine Fawundu, Bobbito Garcia, Tahir Hemphill, Jonathan Mannion, Tim Okamura, M. Tony Peralta, Fab 5 Freddy, Ali Santana, Jamel Shabazz, Daniel Amazu Wasser

WHEN: Exhibit runs March 10 – May 28, 2012

WHERE: Museum of Contemporary African Diasporan Art (MoCADA). 80 Hanson Place between South Elliott Place and South Portland Avenue. (718) 230-0492.

For more information, visit MoCADA’s website.


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